What I Want Next | Olive Design Project
Book, Logo, Reply Cards
Self Help books are big business and there are a lot of programs out there to help people figure out what they want to do. So the inspired people that started "What I Want Next" came to Olive to help them establish a brand. I started the project spending a lot of time in the book store and exploring different conceptual directions. We ended up choosing a concept based on "direction" and "way-finding" anchored by the logo design. Reply cards, mailing labels, and process books were a few of the deliverables.