Worthit.org | Olive Design Project
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Tobacco isn't very popular at the Texas Department of Health and at their agency - Tuerff-Davis Enviromedia. They came to Olive to redesign Worthit.org to reach teens and help promote the issues of tobacco use. I led the project taking on the design and project management duties. We worked closely with the client to maintain messaging and the look of the campaign. I still can't stand to look at the pictures of diseased mouths - yuck!